Concept Statement Project

Create a list of all users that may visit your site (not from the WWW but those you’d invite).
- Prospective employers: interior design and architectural firms
- Interior designers
- Interior design students
- Friends and family
- Customers

What will each of those users want to see in order to enjoy their visit to your site?

Prospective employers:
- Professionally displayed projects showing the range of my design and concept skills
- Easy to navigate and well-organized web site that reflects my design aesthetic and philosophy
- High quality images
- Well-designed and complete resume
- Contact information (easy to find)

Interior designers:
- A variety of portfolio pieces that show skill, originality, and overall design aesthetic
Interior design students:
- Renderings and drafting methods
- Layout of projects and of the web site itself

Friends and family:
- Projects that display my design sense and growth as a designer

Customers:
- Range of skills and overall design sense
- Examples of real projects
- Contact information

Name your intended audience (the person(s) you need to persuade.)
My intended audiences are prospective employers and customers seeking interior design services.

Describe what you need to inform and persuade them of:

Promote my: design skills (concept, space planning, hand and computer drafting, hand and computer renderings, layouts and graphics), knowledge of different mediums, techniques and computer programs, and my work ethic, creativity, and professionalism.

Goals of the site are: promote who I am as a designer and perhaps even find employment.

My ultimate message/philosophy (about who you are): a focused, creative and highly skilled designer with a strong work ethic.

What is the story you are telling: Through my website I want to promote myself as a talented interior designer with various skills and great design sense. The website needs to reflect my interest in modern, luxurious and sustainable design.

Write a 200 word concept statement based on the user, your persuasion, navigation and the assets.
I was born and raised in France and have always felt a great connection to architecture and art. Growing up in a surrounded by many different cultures and great buildings has given me an appreciation for timeless and lavish design. I am currently a student at the Art Institute of Seattle and will graduate with my Bachelors of Fine Arts in interior design in December 2010.
I have experience with both residential, kitchen and bath, and commercial projects, as well as with sustainable and historical preservation issues. As a designer I love to mix modern elements with luxurious ones, and create elegant environments while emphasizing sustainability through clever space planning and green materials specification. I am often inspired by nature and use space and light to reflect an integration of the interior to its surrounding.
My academic achievements and portfolio are a testament to my work ethic, my ability to follow instructions, and my attention to detail. I am adept at carrying out a variety of design and development projects independently and in a collaborative environment, and can readily conceptualize new and innovative ideas. I am proficient in creating conceptual designs, developing architectural drawings and plans, generating detailed construction plans and specifications, selecting colors and materials, and producing high-quality presentation boards.
This website is a collection of my best design work while attending school and includes sketches, renderings and complete projects.

List the assets you need to persuade the user:
Organized and easy to navigate website
Good colors and lots of contrast
Text has been spell-checked
Use high quality scans and images
Include a resume and contact information

Projects:
I. Residential:
Bathroom project- inspirations, floor plans (CAD), RCPs (CAD), rendered elevations (CAD & Photoshop), perspective renderings (sketch up, podium, & Photoshop), materials and furniture selection.

II. Commercial design studio:
Dance Fusion Ballet Studio: inspirations and sketches, floor plans (CAD), RCPs (CAD), interior elevations and sections (CAD & Photoshop), details (CAD), perspective renderings (sketch up and hand rendered), materials and furniture selection.

III. Sustainable design studio:
Fremont community health clinic: inspirations and sketches, floor plans (CAD), RCPs (CAD), interior elevations and sections (CAD & Photoshop), details (CAD), perspective renderings (sketch up and hand rendered), materials and furniture selection, sustainable strategies.

IV. Global perspectives:
Alice Spring Community Center: inspirations and sketches, floor plans (CAD), RCPs (CAD), interior elevations (CAD & Photoshop), exterior elevations (CAD), interior and exterior perspective renderings (sketch up, podium and Photoshop), materials and furniture selection.

V. Hand drafting (architectural drawings):
Drafting 3: floor plans, interior elevations, details, and finish schedules.

VI. Renderings
Hand & computer renderings

VII. Model making
Pictures of model (and process)
Pictures of the Seattle Architecture Foundation’s Annual Architecture Model Exhibit (Fall 2008) where modeled was chosen to be displayed.

VIII. Real projects (next quarter)
Studio Cayenne: floor plans (CAD), interior elevations (CAD), perspective (sketch up), materials and furniture selection, before and after pictures.

IX. My cakes (different aspect of my personality and creativity)
Pictures of cakes, cupcakes and pastries I have baked